Baremetrics

What is Baremetrics

Baremetrics is a subscription analytics platform built for companies that sell recurring products or services. It connects to payment processors and billing platforms (most commonly Stripe) to surface a consolidated view of subscription revenue, churn, customer lifetime value, and other operational metrics. The tool focuses on giving product, finance, and growth teams direct access to the core indicators that drive subscription business health.

Baremetrics is used by startups through mid-market SaaS companies as well as teams inside larger organizations that want a dedicated analytics layer for subscription metrics without building and maintaining their own pipelines and dashboards. It emphasizes out-of-the-box metrics such as MRR, ARR, churn, LTV, and cohort retention while also offering segmentation, benchmarking, and forecasting tools.

Technically, Baremetrics ingests transactional and subscription data from billing providers, normalizes that data into a consistent metrics model, and exposes that data via dashboards, exports, and an API. This reduces the manual work of reconciling spreadsheets and lets teams run analyses, set goals, and act on customer-level information.

Baremetrics features

Baremetrics groups functionality around measurement, recovery, segmentation, and forecasting. Its feature set is practical for teams that need precise subscription metrics and rapid answers to operational questions.

• Dashboards: Pre-built dashboards for revenue trends, churn, MRR movements, customer counts, and cohort retention with visualizations you can filter by plan, region, or channel.
• Metrics & Benchmarks: Standard subscription metrics (MRR, ARR, churn rate, expansion MRR, contraction, ARPA, LTV) plus peer benchmarking so you can compare performance against similar companies.
• Segmentation: Attribute- and behavior-based segmentation to compare cohorts (for example, cohorts by signup month, traffic source, or plan) and identify high-value customer profiles.
• Forecasting: Projections based on current subscription performance to help with hiring, budgeting, and runway calculations.
• Cancellation Insights: Capture reasons for cancellation, attribute revenue lost to each reason, and analyze trends to prioritize retention work.
• Recover (dunning and failed payment handling): Tools to retry failed charges, automate dunning flows, and surface recoverable revenue opportunities.
• Customer view & augmentation: Full timeline per customer (payments, subscription changes, notes) with options to merge external data for richer customer profiles.
• Exports and API access: CSV exports, data syncs, and a documented API for teams that need to push data into internal systems or BI tools.

Baremetrics is oriented toward getting actionable answers quickly. Rather than a general-purpose BI tool, its UI and metrics model are tailored to subscription economics, which reduces setup time for common subscription analyses.

What does Baremetrics do?

Baremetrics collects billing and event data from payment providers and billing platforms, transforms that raw data into standardized subscription metrics, and presents those metrics through dashboards, reports, and alerts. The platform automates calculations like net new MRR, churn by cohort, and customer lifetime value so teams can rely on consistent definitions when tracking performance.

Operationally, Baremetrics helps companies identify revenue leakage (failed payments, downgrades, involuntary churn), quantify the business impact of product or pricing changes, and prioritize retention initiatives based on hard numbers. Teams can use Cancellation Insights to gather structured cancellation feedback and Recover to attempt to recoup lost revenue from failed payments.

For product and growth teams, Baremetrics supplies cohort and segmentation tools that make it easier to measure the effect of experiments, marketing channels, and onboarding flows on retention and monetization. For finance teams, the forecasting and export features provide inputs for budgeting and cash-flow planning.

Baremetrics pricing

Baremetrics offers flexible pricing tailored to different business needs, from individual founders to larger subscription teams. The company typically provides multiple tiers with monthly and annual billing options, and annual commitments include discounted rates compared to monthly billing. Exact plan names and prices vary over time, and team needs (number of customers, complexity of data integrations, required support level) typically determine the appropriate tier.

Common plan tiers you can expect on subscription analytics platforms include:

• Free Plan: A limited-tier option for single users or small projects with basic metrics and restricted historical depth or feature access.
• Starter: Entry-level paid tier with expanded metrics, longer data history, and basic integrations and support.
• Professional: Mid-tier for growing teams with advanced segmentation, forecasting, and more robust integrations.
• Enterprise: Custom plans for larger organizations with SSO, custom SLAs, white-glove onboarding, and additional security or compliance needs.

Check Baremetrics' current pricing plans for the latest rate options, billing cadence, and any promotional offers. Visit their official pricing page for the most current information.

How much is Baremetrics per month

Baremetrics offers competitive pricing plans with monthly billing available on most tiers and additional discounts for annual commitments. Monthly costs depend on the size of your business and the feature set you need (for example, number of tracked customers, access to Recover or Cancellation Insights, and whether you require enterprise security features). Check Baremetrics' current pricing plans for specific monthly rates.

How much is Baremetrics per year

Baremetrics offers annual billing options that typically reduce the effective monthly cost compared with month-to-month payments. Annual subscriptions are common for teams that want predictable budgeting and cost savings; exact savings percentages and terms are listed on their pricing page. Review Baremetrics' official pricing page to compare monthly versus yearly billing.

How much is Baremetrics in general

Baremetrics pricing ranges from a free or entry-level tier up to custom-priced enterprise plans depending on usage and feature requirements. The range accommodates single-person projects and scaling subscription businesses that need advanced analytics, dunning automation, and white-glove support. For an accurate estimate tied to your customer count and desired feature set, consult Baremetrics' current pricing plans.

What is Baremetrics used for

Baremetrics is used to measure, monitor, and manage subscription economics. Key use cases include daily reporting of MRR and ARR, diagnosing spikes in churn, measuring the revenue impact of product changes, and building forecasts for budgeting and investor reporting. Teams use Baremetrics to replace ad-hoc spreadsheets and to standardize metric definitions across finance, product, and growth functions.

Specific operational activities supported by Baremetrics include:

• Real-time tracking of revenue trends and customer counts to spot changes quickly.
• Cohort analysis to evaluate retention and the lifetime value of customers acquired through different channels.
• Automation of recovery flows for failed payments to reduce involuntary churn.
• Capturing structured cancellation reasons to feed product and retention roadmaps.

Because it integrates with billing platforms, Baremetrics also acts as a single source of truth for subscription health metrics, which simplifies executive reporting and investor updates. The platform is particularly useful for companies that want accurate subscription metrics without building a custom data pipeline or a complex BI stack.

Pros and cons of Baremetrics

Pros:

• Clear, subscription-focused metrics: Baremetrics provides standard definitions and pre-built calculations for MRR, churn, LTV, and other subscription KPIs so teams can avoid inconsistent spreadsheet formulas.
• Quick setup with common billing providers: Direct integrations (especially with Stripe) allow teams to see meaningful data fast, which shortens time-to-insight compared with building in-house analytics.
• Operational features for revenue recovery: Tools like Recover and automated dunning reduce involuntary churn and recover revenue that would otherwise be lost to failed payments.
• Customer-level visibility: A complete timeline for each customer (charges, plan changes, notes) helps support and success teams resolve issues and identify upsell opportunities.
• Benchmarks and goals: Peer benchmarking and goal tracking give context to raw numbers and help align teams on realistic targets.

Cons:

• Narrow focus (subscription metrics): While excellent for subscription analytics, Baremetrics is not a full BI platform; teams that need broad cross-product analytics or complex joined datasets may need to supplement it with a general BI tool.
• Potential cost at scale: As customer counts and features increase, platform costs can grow, and some organizations prefer self-hosted solutions to control long-term analytics expenses.
• Dependency on billing provider data: Accuracy depends on clean, consistent billing data; companies with complex billing setups or multiple processors may need additional configuration or data normalization.
• Custom reporting limits: Teams with unusual metric definitions or highly custom data models may find the platform’s standard metrics limiting without exporting data and building external reports.

Baremetrics free trial

Baremetrics typically offers a free trial period so teams can evaluate the dashboards, metrics, and operational tools without committing. The trial gives access to core features like MRR/ARR dashboards, cancellation feedback collection, and Recover flows so you can measure how accurately the platform reflects your business before subscribing.

During a trial, teams should validate three things: (1) that the ingestion and normalization of billing data match internal definitions, (2) that key dashboards reflect expected values for MRR and churn, and (3) that operational features such as dunning perform as intended for your customer base. Trials are best used with a realistic dataset (including failed payments and cancellations) so you can test Recover and Cancellation Insights features.

To start a trial or view a live demo environment, see Baremetrics' interactive demo and trial information. Visit their official pricing page for trial sign-up and current trial terms.

Is Baremetrics free

Baremetrics offers a free trial and typically provides a limited free or entry-level plan for small projects or personal use. The free tier generally includes basic metrics and a limited data window; larger teams and companies with greater historical requirements will need a paid plan to access advanced features like Recover, Cancellation Insights, and enterprise integrations. Confirm current free plan details and limits on the Baremetrics pricing page.

Baremetrics API

Baremetrics exposes a documented API and supports exports so teams that need custom integrations or data pipelines can retrieve subscription metrics and raw event data programmatically. The API covers common use cases such as pulling MRR time series, customer timelines, and event histories for ingestion into data warehouses or internal dashboards.

In addition to a REST API, Baremetrics typically supports webhooks for near real-time notifications and CSV/JSON exports for ad-hoc analysis. Teams that require ongoing data synchronization can use these endpoints to feed data into internal BI systems or to join Baremetrics metrics with other business data.

For implementation details, authentication, rate limits, and available endpoints, consult the Baremetrics API documentation for the most current technical guidance and examples.

10 Baremetrics alternatives

Paid alternatives to Baremetrics

• ProfitWell — Revenue recognition and subscription analytics with a strong focus on pricing intelligence and retention tooling. Known for free metrics products historically and paid growth tools.
• ChartMogul — Subscription analytics and customer segmentation with easy imports, cohort analysis, and integrations to popular billing systems.
• Chargebee — Billing and subscription management combined with built-in analytics; suitable for teams that want billing and analytics in a single platform.
• Recurly — Subscription billing with analytics, dunning, and recovery tools aimed at mid-market and enterprise subscription businesses.
• Stripe Billing — Billing product from Stripe that includes basic metrics, revenue reports, and native integration if you already use Stripe for payments.
• Zuora — Enterprise-class subscription management and revenue operations platform with deep accounting features and analytics for complex billing scenarios.
• Paddle — All-in-one commerce platform for SaaS that includes metrics and subscription reporting focused on software sellers and vendors.

Open source alternatives to Baremetrics

• Metabase — Self-hosted BI and analytics tool that allows teams to connect their billing database and create subscription dashboards; requires more setup but is flexible and free to host.
• Apache Superset — Open-source data visualization and exploration platform suitable for building custom subscription dashboards if you maintain your own data warehouse.
• Redash — Query-based dashboarding and visualization platform for teams that want direct SQL access to subscription data and custom reporting.
• PostHog — Event and product analytics platform that can track user behavior and retention metrics; useful when combined with billing data for deeper product-led insights.
• Countly — Open-source analytics platform with extensions for custom reporting; can be adapted for subscription metrics when paired with billing data.

Frequently asked questions about Baremetrics

What is Baremetrics used for?

Baremetrics is used for subscription analytics and revenue intelligence. It provides MRR/ARR tracking, churn and retention analysis, cohort segmentation, and operational tools like dunning and cancellation insight collection to help subscription businesses monitor and improve revenue performance.

How does Baremetrics connect to my billing system?

Baremetrics connects via direct integrations with common payment providers. The most common connection is to Stripe, but it also supports other billing platforms and custom data imports through its API or CSV uploads. See Baremetrics' integration options for available connectors.

Does Baremetrics offer dunning and failed payment recovery?

Yes, Baremetrics provides Recover for failed payments and dunning automation. Recover helps retry failed charges, run automated communication sequences, and surface recoverable revenue so teams can reduce involuntary churn and reclaim lost monthly recurring revenue.

Can Baremetrics capture cancellation reasons?

Yes, Baremetrics includes Cancellation Insights to record why customers cancel. Those insights are aggregated to show revenue lost by reason, which teams use to prioritize product fixes, onboarding improvements, or targeted win-back campaigns.

Is there a Baremetrics API for custom integrations?

Yes, Baremetrics exposes an API and export capabilities. The API allows programmatic access to metrics, customer timelines, and event data, while webhooks and CSV/JSON exports support custom ETL and BI workflows. Refer to the Baremetrics API documentation for endpoint details.

Why would a company choose Baremetrics over a general BI tool?

Baremetrics provides subscription-specific metrics out of the box. Unlike general BI tools, it standardizes subscription KPIs and offers operational features like dunning and cancellation insights that reduce the time and engineering effort required to get accurate subscription reporting.

When should we move from a spreadsheet-based approach to Baremetrics?

Move to Baremetrics when manual reconciliation becomes time-consuming or error-prone. If your team spends significant time updating spreadsheets to calculate MRR, churn, and cohort retention, or if stakeholders need fast, consistent answers, a subscription analytics platform reduces manual work and standardizes reporting.

Where can I find Baremetrics reviews and customer testimonials?

You can find Baremetrics customer feedback on review sites and in published case studies. Popular sources include software review platforms and Baremetrics' own customer stories; searching for “Baremetrics reviews” or visiting technology review websites will surface recent user experiences and ratings.

Does Baremetrics integrate with accounting systems for revenue recognition?

Baremetrics focuses on subscription metrics and analytics rather than full revenue recognition accounting. It provides the operational metrics teams need for forecasting and growth decisions, but organizations with formal GAAP revenue recognition needs often export data to their accounting systems or use dedicated revenue recognition tools alongside Baremetrics.

How do I start a Baremetrics trial or demo?

Baremetrics offers an interactive demo and free trial options. Prospective users can view a live demo environment to evaluate dashboards and then start a trial or sign up for a plan via the Baremetrics website; visit Baremetrics' interactive demo and trial information to begin.

Baremetrics careers

Baremetrics hires across product, engineering, customer success, and operations roles for teams that build and support subscription analytics features. Career pages typically list open roles, remote work options, and the company’s hiring process. Candidates can expect technical interviews for engineering roles and case-based assessments for product or growth positions.

If you are researching openings, check the company’s careers page for up-to-date listings and role requirements, which will include experience with SaaS metrics, API integrations, or customer-facing analytics work. For many analytics companies, product and customer roles emphasize experience with subscription KPIs and success in data-driven optimization.

Baremetrics affiliate

Baremetrics has historically offered partner and referral programs to encourage agencies, consultants, and platform partners to introduce customers. Affiliate or partner programs typically provide referral commissions or account credits in exchange for driving qualified sign-ups. Interested partners should consult Baremetrics' partner or affiliate information on their site to learn current terms.

If you are evaluating a partnership, review the partner agreement, typical commission structures, and any co-marketing support Baremetrics provides so you can estimate the ROI of a referral relationship.

Where to find Baremetrics reviews

Reviews for Baremetrics are available on software review sites, industry blog posts, and case studies published by Baremetrics and customers. Search established review platforms and look for in-depth customer stories to see how companies of similar size and billing complexity use Baremetrics to measure subscription health.

For aggregate ratings and user comments about reliability, support responsiveness, and feature coverage, consult major review sites and compare recent entries to account for product updates. You can also view Baremetrics’ own case studies and testimonials for practical examples of how the product is used in real businesses.