
Webgility is an e-commerce operations automation platform that connects online sales channels, shopping carts, shipping systems and accounting software. It is designed for merchants, marketplaces, and finance teams that need to consolidate sales and inventory data from multiple channels, automatically post transactions to accounting systems, and reconcile fees and payouts without manual spreadsheets.
The platform centralizes order capture, inventory sync, fee reconciliation, and accounting posting so businesses can maintain accurate books and stock levels across marketplaces such as Amazon and eBay, carts like Shopify and BigCommerce, and accounting systems such as QuickBooks and Xero. Webgility is commonly used by direct-to-consumer brands, multi-channel retailers, and bookkeeping firms that support e-commerce clients.
Webgility provides both cloud-hosted and desktop-assisted components (depending on plan and connector choices) that handle data transformation, automated journal and invoice creation, mapping rules for SKUs and taxes, and scheduled synchronization. The product emphasizes reducing reconciliation time, correcting reporting gaps from marketplace fee structures, and providing audit-ready financial exports for accountants.
Webgility captures orders from multiple online channels, normalizes the data, and posts fully reconciled sales entries to accounting platforms. Key capabilities include automated order import, mapping of product SKUs and categories, fee and payout reconciliation, and creation of accounting-ready journal entries that reflect gross sales, discounts, taxes, shipping, and marketplace fees.
The platform synchronizes inventory counts across channels in near real time, preventing oversells and helping with re-order planning. It can update inventory in your shopping carts when orders are placed and reflect returns and cancellations so stock levels remain accurate across all connected marketplaces and warehouses.
Webgility automates bookkeeping tasks by creating invoices, sales receipts, or journal entries in systems like QuickBooks Desktop, QuickBooks Online, and Xero. It supports complex tax treatments, multi-currency sales, and allocation of marketplace fees so the accounting records mirror the revenue and cost structure of each sales channel.
Additional features include shipment and tracking synchronization, integration with shipping carriers and fulfillment platforms, scheduled reporting, customizable mapping rules for SKUs and payment accounts, and dashboards for sales and accounting reconciliation status. For teams that require deeper control, Webgility provides configurable automation rules, transaction-level visibility, and role-based user access.
Webgility offers these pricing plans:
These tiers generally differ by number of connected stores, order volume per month, access to advanced reconciliation features, and priority support. Larger merchants or accounting firms that require multi-accounting company support or dedicated onboarding typically select the Enterprise tier.
Check Webgility's current pricing plans for the latest rates, seat limits, and any promotional discounts or partner bundles.
Webgility starts at $79/month for the entry-level Starter tier when billed month-to-month. This entry tier generally covers a single store and lower monthly order counts with core order-to-accounting automation. Higher tiers such as Growth and Professional increase the included order volume and add connectors, advanced reconciliation, and additional company or user support.
Monthly billing is useful for short-term trials or seasonal sellers; many customers move to annual billing for lower effective cost per month and predictable budgeting.
Webgility costs approximately $948/year for the Starter tier if billed annually at the equivalent of $79/month times 12, though Webgility commonly offers discounted annual rates that reduce overall cost (for example, two months free or a set annual discount on multi-year contracts). The Growth and Professional plans correspondingly scale to higher annual commitments tied to order volume and connector counts.
For accurate annual pricing and any promotional discounts available for accountants or agency partners, review Webgility's current pricing plans.
Webgility pricing ranges from about $79/month to enterprise-level custom pricing. The effective cost depends on connected stores, total monthly order volume, number of accounting companies or entities, and whether you choose monthly or annual billing. Add-ons such as extra connectors, priority support, and advanced reconciliation modules can increase the monthly or annual cost.
For merchants with heavy order volume or multiple international entities, Webgility's Enterprise option typically requires a custom quote that reflects implementation, onboarding, and ongoing service levels.
Webgility is used to automate the operational flow between sales channels and accounting software so finance teams and store operators can trust their books without manual entry. Use cases include multi-channel order consolidation, automated ledger postings, streamlined tax and fee handling, and automated inventory synchronization.
Retailers use Webgility to ensure that each order is captured once, fees are reconciled against payouts, and sales are posted to the correct revenue accounts. This reduces the need for manual spreadsheet reconciliation and decreases time spent by bookkeepers and accountants reconciling marketplace settlements.
Accounting firms use Webgility to onboard e-commerce clients faster, reduce errors from manual mapping, and produce audit-ready financials that reflect real sales and cost-of-goods-sold (COGS). Webgility can save bookkeeping hours by automating recurring mapping rules, preserving historical transaction details, and providing standardized exports.
Operations teams rely on Webgility to maintain inventory accuracy across channels and fulfillment locations. The platform's inventory sync prevents overselling across marketplaces and helps coordinate replenishment planning by providing consolidated stock views.
Webgility provides strong automation for the intersection of e-commerce and accounting, but it has trade-offs to consider before committing.
Pros:
Cons:
Webgility typically offers time-limited trials or demo access so prospective customers can validate connectors and mapping workflows before purchase. Trial access allows you to connect a store, run sample synchronizations, and inspect generated accounting entries in sandbox or demo accounting accounts.
Trials are useful to test SKU mapping, sales tax treatment, and fee reconciliation rules against your actual marketplace data without modifying live ledgers. For merchants working with an accountant, trial periods allow both operations and finance teams to verify tax and revenue treatments prior to committing to a paid tier.
To start a trial or request a live demo, view Webgility's request a demo and trial options.
No, Webgility is not generally available as a permanently free product. The company commonly offers free trials or demo access but ongoing usage requires a paid subscription that scales with features and order volume. Small sellers with very low monthly orders should evaluate trial behavior and cost-to-benefit before subscribing to a plan.
Webgility provides API capabilities and developer resources for integrations, though much of the platform's value comes from pre-built connectors. The API can be used to push or pull order, inventory, and reconciliation data, to extend integrations with proprietary systems, and to automate custom workflows in enterprise scenarios.
Developers can consult Webgility's developer resources and API documentation to understand endpoints, authentication methods, payload formats, and available webhooks for near-real-time updates. Common API use cases include custom ERP integration, advanced reporting extraction, and automated lifecycle management for product catalogs.
For organizations that need connectors not offered out of the box, the API and webhook support enable building middleware or custom adapters to bring data into Webgility or to stream processed transactions out to downstream systems. For security-sensitive deployments, Webgility supports standard API security best practices including token-based authentication and role-based access control within the platform.
Below are alternatives to consider when evaluating order, inventory and accounting automation for e-commerce.
Webgility is used for automating order, inventory and accounting workflows for multi-channel e-commerce. Businesses use it to capture sales from marketplaces and carts, reconcile marketplace fees and payouts, sync inventory across channels, and post accounting-ready transactions into QuickBooks or Xero.
Yes, Webgility integrates with QuickBooks Online. It maps orders, fees, taxes and shipping to the appropriate QuickBooks accounts and posts journal entries, invoices or sales receipts depending on the chosen configuration.
Webgility starts at $79/month for the Starter tier billed month-to-month; higher tiers such as Growth and Professional are priced at $199/month and $399/month respectively for increased order volumes and additional connectors.
Yes, Webgility automatically reconciles marketplace fees and payouts. The platform parses marketplace settlements, allocates fees, promotions, and shipping adjustments to specific orders, and posts the net or gross accounting entries according to user-defined mapping rules.
Yes, Webgility can be suitable for small merchants with multi-channel sales needs, but cost-effectiveness depends on monthly order volume and connector needs. Small sellers should evaluate trial behavior and whether the automation reduces bookkeeping time enough to justify subscription costs.
Yes, Webgility includes inventory synchronization features. It updates stock levels across connected marketplaces and carts based on sales, returns and manual adjustments to avoid oversells and provide consolidated stock reporting.
Yes, Webgility supports accounting firms and multi-entity setups. Depending on plan and licensing, accountants can manage multiple client companies, map client-specific accounting rules, and export audit-ready transaction histories for each client.
No, Webgility does not offer a permanent free plan. The company generally provides trial access or demos, but ongoing use requires a paid subscription that scales with volume and feature needs.
Webgility connects to major marketplaces and carts such as Amazon, eBay, Shopify, BigCommerce and others. The platform provides a catalog of pre-built connectors; for full connector listings and any newly added channels, consult Webgility's integrations directory.
Webgility follows industry-standard security practices for handling financial data. The platform uses encrypted connections for data transfer, role-based access controls for users, and supports secure authentication methods; for details on compliance and security controls, see Webgility's security and compliance information.
Webgility hires roles across product, engineering, sales, customer success, and professional services to support e-commerce merchants and accountants. Career pages typically list remote and office-based opportunities, job descriptions, and company culture details. For current openings and hiring practices, visit Webgility careers and jobs.
Webgility runs partner and reseller programs targeted at accountants, consultants, and agencies that support e-commerce merchants. Partners often receive referral incentives, joint-marketing assets, and technical onboarding to help clients integrate Webgility with accounting workflows. Details about partner tiers and how to become a partner are available through Webgility's partner program.
Independent reviews and user feedback for Webgility appear on software review sites such as G2, Capterra, and in accounting and e-commerce community forums. For case studies and testimonials that show implementation outcomes, see Webgility customer success stories and compare independent reviews on review platforms to evaluate real-world user satisfaction.